AI visibility for travel & accommodation

Make your hotel visible and bookable in AI travel planning.

See whether AI sends travellers to your direct site or an OTA, then know what to improve first.

Book an AuditSee how it works

30-minute audit · No pitch decks · We only need your URL and the competitors you track.

Monitored across
  • ChatGPT
  • Gemini
  • Perplexity

Illustrative sample: Kauri Coast Lodge · Bay of Islands

Illustrative sample

Kauri Coast Lodge · Bay of Islands

  1. Missing
  2. Mentioned
  3. Recommended
  4. Direct cited
best boutique hotels near the Bay of Islands for a quiet coastal weekend
ChatGPTGeminiPerplexity
Answer · ChatGPTNOT IN THE ANSWER

For a quiet coastal weekend near the Bay of Islands, travellers usually book Harbour House Russell, Pacific View Retreat or The Landing Residences, all well rated for waterfront access to Russell.

Missing from answer route: Kauri Coast Lodge · Illustrative sample

Sources cited

DIRECT SITE NOT CITED
  • OTABooking.com
  • REVIEWSTripadvisor
  • EDITORIAL“Bay of Islands: 10 best stays”
Answer · GeminiMENTIONED, NOT LINKED

Popular picks include Harbour House Russell and Pacific View Retreat. Kauri Coast Lodge also comes up in some traveller reviews as a smaller boutique option, though details are limited.

Mentioned in answer route: Kauri Coast Lodge · Illustrative sample

Sources cited

DIRECT SITE NOT CITED
  • OTAExpedia
  • REVIEWSTripadvisor
  • EDITORIALNorthland regional tourism
Answer · PerplexityRECOMMENDED

Kauri Coast Lodge is a strong choice for a quiet coastal weekend, a 32-room boutique property with recent positive reviews and direct booking. Harbour House Russell is a larger nearby alternative.

Direct source cited in answer route: Kauri Coast Lodge · Illustrative sample

Sources cited

DIRECT SITE CITED
  • DIRECTkauricoastlodge.co.nz
  • REVIEWSTripadvisor
  • EDITORIALNZ Coastal Escapes guide

The market shift

Guests are asking AI before they reach your website.

The discovery journey now starts inside an answer engine. What it says about your property, and which sources it trusts, decides whether the next step is a direct booking or an OTA.

  1. 01 · Ask

    Traveller asks AI

    Where should I stay for a quiet coastal weekend near the Bay of Islands?

  2. 02 · Answer

    AI composes an answer from sources it trusts

    It cites OTAs, review sites, editorial round-ups and, sometimes, your direct site.

    • OTA
    • Reviews
    • Editorial
    • Direct

    You're recommended, or invisible

    Named with a link, mentioned weakly, or missing while competitors get the recommendation.

    Kauri Coast Lodge · Illustrative sample

  3. 03 · Booking path

    The booking path is set

    The guest is routed to an OTA, or straight to you. That fork happens inside the answer.

    Conditional booking path

    OTA path
    Direct path

Direct bookability

Found. Priced live. Booked direct.

One layer between AI demand and your existing booking stack.

Where demand arrives

  • Traveller asks AI
  • ChatGPT
  • Gemini
  • Perplexity
The layer

The AI discovery and bookability layer connecting answer-engine demand to the hotel's own direct booking stack.

  • Measure
  • Recommend
  • Remeasure
  • Route direct

The hotel's own stack

  • PMS
  • CRS
  • Booking engine
  • Channel manager

Your systems remain the source of truth. Nothing ripped out. Nothing migrated.

The platform

The work behind a better answer.

Monitor the answer, diagnose why, act on the strongest signals, then remeasure the same prompts.

  1. Monitor
  2. Diagnose
  3. Act
  4. Remeasure

  1. Monitor

    See exactly where your property appears, or doesn't, across ChatGPT, Gemini and Perplexity, refreshed on a fixed cadence.

    Illustrative sample

    1. ChatGPTMissing
    2. GeminiMentioned
    3. PerplexityRecommended · Direct cited

  2. Diagnose

    Understand why the answer looks the way it does: the prompts behind it, the sources it cites, and the signals AI is reading.

    Illustrative sample

    • DIRECTDirect siteCited in one illustrative answer
    • REVIEWSReviewsPresent in the illustrative source set
    • EDITORIALEditorialPresent in the illustrative source set

  3. Act

    Get a prioritised list of work, from content and schema to source authority, reviews and booking-path fixes, ranked by likely impact on bookability.

    Illustrative sample

    1. 01Clarify the direct-site property answer
    2. 02Make rate and availability signals readable
    3. 03Strengthen cited source authority

  4. Remeasure

    After you make changes, we re-run the same sets to see what moved. It's an instrument, not a crystal ball.

    Illustrative sample

    SignalBaselineCurrent
    Property stateMissingMentioned
    Direct citationNot citedCited

Product status

What's live now and what's next.

4 capabilities live now

View scope

The AI visibility workflow is live. Booking-readiness and deeper measurement are being shaped with launch partners.

Live now

  • AI Visibility Monitoring
  • Source & Citation Graph
  • Prompt Research for Traveller Intent
  • Prescriptive Recommendations

Next, with launch partners

Not live yet

  • Direct Booking Readiness
  • Deeper rate and availability visibility
  • AI Bot Traffic Analytics

Who it's for

Built first for independent hotels and accommodation groups.

For properties that depend on direct bookings and need consistent AI visibility across every location.

Also supports travel operators and agencies serving travel brands.

Methodology

Evidence you can compare.

We keep the questions, engines and evidence set consistent so changes are measured against the same baseline, not a moving target.

  1. Same prompts

    Hold the traveller questions stable across each comparison.

  2. Same engines

    Run the same prompt set across ChatGPT, Gemini and Perplexity.

  3. Clear limits

    Report directional movement without claiming complete booking attribution.

  • Controlled prompts
  • Named brands
  • Competitors
  • Sources

Attribution to bookings is directional, not fully solved.

What we measure
  • Controlled prompt sets, held stable over time
  • Whether your brand is named, and how
  • Which competitors are surfaced beside you
  • Which sources are cited: OTA, reviews, editorial, direct
  • Whether answers improve after changes, then remeasured
Claims and continuity

What we do not claim

  • Complete booking attribution
  • Guaranteed direct bookings

FAQ

Straight answers

What travel teams ask before booking an audit.

What is an AI Bookability Audit?

A 30-minute working session on your property. We run controlled traveller prompts across ChatGPT, Gemini and Perplexity, show where you appear or don't, which competitors and sources are cited, and leave you with the first prioritised actions. We only need your URL and the competitors you track.

Is AuraScope replacing SEO?

No. SEO and AI visibility work together. Your search rankings still matter. AuraScope adds the layer rank trackers can't see: how answer engines describe, cite and recommend your property, and the specific work to improve it.

Do you guarantee direct bookings?

No, and be wary of anyone who does. AuraScope improves the visibility, source authority and booking-path signals that influence direct bookings. The outcome still depends on your rates, product and demand. We measure the signal, honestly.

What do we get today versus what is being co-developed?

Today: AI answer monitoring, prompt research, citation and source tracking, and prioritised recommendations. Co-developed with early travel partners: deeper rate and availability visibility, direct-booking readiness scoring, and AI bot traffic analytics.

Be the answer travellers book

Stop guessing. See how AI describes your property today.

Book an Audit30-minute session · No pitch decks